Enrolment now open
With Zona Lord
An eight-week programme for entrepreneurs who know what they need to do, but struggle to follow through.
Build mental fitness to recognise the patterns that get in the way of taking action, and practise responding differently when overthinking, self-doubt, or pressure shows up in your business.
You are not short of knowledge. You bring skills, ideas and a fair amount of self-awareness, and you may even be able to name the pattern that stops you.
Yet when pressure rises, the familiar response arrives first: reworking the idea again, waiting until you feel certain, or spinning in circles in the messy middle between an idea and consistent action.
This programme is about learning to stay on your own side.
The programme is built on Positive Intelligence, a mental fitness approach that draws on four fields: neuroscience, cognitive behavioural psychology, performance science and positive psychology.
Insight can help you understand a pattern. Daily practice helps you work on responding differently, which is why the programme is built around small, consistent practice.
Positive Intelligence reports that its research and assessments draw on more than one million participants in 50 countries.
Mental fitness is your capacity to respond to challenges with a clear, steady and focused mind, rather than being derailed by stress, self-doubt or overthinking. Like physical fitness, it builds through small, regular practice, so you can trust your next step enough to keep showing up.
With group or Premium support, you bring real business and life situations into our facilitated coaching sessions. I guide them with my wayfinding approach:
Strategic Thinking Partner & Behavioural Science Researcher
I am Zona Lord. I work with entrepreneurs as a thinking partner, and for more than 25 years I have worked in learning and development, organisational development and business psychology, helping people turn insight into sustainable practice.
Building my own business, I met the same gap this programme addresses: knowing what to do did not always mean doing it. Positive Intelligence became part of my own ongoing practice, and it is what I bring to you.
Learn and practise independently.
$995 USD, all taxes included
or two monthly payments of $500 ($1,000 in total)
Solidarity rates and scholarships are available. Find out more.
No ongoing coaching or private community.
Practise alongside others, with facilitation and feedback.
$1,295 USD, all taxes included
or two monthly payments of $650 ($1,300 in total)
Solidarity rates and scholarships are available. Find out more.
App access begins Friday 23 October 2026. Eight live sessions run on Wednesdays at 17:30 Amsterdam time, from 28 October to 16 December. Enrolment closes Thursday 22 October. The next group starts Friday 22 January 2027.
Individual coaching on your own situations.
$2,500 USD, all taxes included
By application only
Payment plans, solidarity rates and scholarships are available. Find out more.
Not sure which suits you? Book a short conversation with me.
Wednesdays at 17:30 Amsterdam time: 28 October (kickoff), 4, 11, 18 and 25 November, and 2, 9 and 16 December.
Saboteurs often show up in subtle but familiar ways:
Both assessments are free, come from Positive Intelligence, and can be taken before deciding whether to join.
Entrepreneurs and solopreneurs, often building online businesses, who already have the knowledge and a fair amount of self-awareness but find it hard to act on what they know when pressure rises. Newer coaches are very welcome, and you do not need to be a coach to join. It suits people who want steady momentum in their business while leaving room for the rest of their life.
In the app, about an hour a week for the learning video, 3 to 4 minutes of morning practice, and short 10-second exercises through the day. Group-supported participants add one 60-minute live session a week, and Premium participants have their individual sessions.
No. The first session introduces mental fitness and the app, and the ideas build week by week.
No. It works on the patterns that affect how you follow through, so you can act on the strategy you already have.
The recordings are saved in the Skool community, and you keep access to them for life.
You can continue the practices on your own. Continued PQ app access can be arranged for an additional fee, which is not included in the programme price.
It is a short, relaxed conversation so we can get to know each other. You can tell me a little about where you are in your business, ask anything about the programme, and we can look at which option, if any, suits you. There is no pressure and no obligation. It is simply a clarity call, and there is nothing to prepare. Book a time that suits you.
Yes. If the full price would be a real barrier for you, perhaps because you are early in your business, a single parent, part of a single-income household, or living somewhere where US dollar prices weigh more heavily, a limited number of solidarity places and scholarships are available. Email me for further details and to apply.
For Premium, longer payment plans are also available, and we can talk about them in your application conversation.
Any questions not answered here? Email me at zona@liveyourdashcoaching.com.
If you already know much of what you need to do, this is a place to practise doing it, with your whole life in view.
Something holding you back? Tell me in a short conversation or by email.